BIRRA MORENA: WHOLLY INDEPENDENT, WHOLLY ITALIAN

Find out more about Morena, Basilicata and the proud Tarricone family

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Food pairing

Food and drink

Birra Morena is a malty, well-balanced beer that pairs well with a range of pasta and antipasti, from smoked cheese and cured meat through to olives, as well as traditional, tomato-heavy pizzas.

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Activation

Deciding to stock Morena is just the start.

The Morena team are always on hand to support your venue with activation events and promotions like tastings, foodie events and product training. Get in touch with us to find out more: signaturebrands@jsjhqw.com.

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Happy Customers

Hear from the customers who stock and enjoy Birra Morena.

Professionalism, passion and quality, very high quality, make the BIRRA MORENA product a real taste experience Home Bar Manchester
I offered it to my customers at the pizzeria, at the beginning they were a bit hesitant but once tasted it was a real success ... Thanks Customer Review
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The Morena Story

1999

The origin of Birra Morena began in 1999, when the Tarricone family were presented with the opportunity to take over the Drive Beer Brewery. The art of drink making was already in their DNA, with their ancestor Giuseppe Tarricone famed for producing excellent wine back in the early 1900s, but this would be a different challenge. For the five brothers, Giuseppe, Vito, Carlo, Federico and Fabrizio, the opportunity to return to their roots proved irresistible.

The Drive Beer Brewery is one of only a handful of wholly owned, independent breweries left in Italy and located in Basilicata, a rural region found to the south of the country. Nicknamed the instep of Italy, with breathtaking mountains and sleepy villages scattered throughout, the beauty of Basilicata inspired the Tarricone’s to create a beer to be savoured based on a recipe that only ever uses pure malted barley.

Today, Morena remains a 100% malt lager still entirely produced in Basilicata and imported into the UK exclusively by LWC.

OPULENCE AND DECADENCE IN EQUAL MEASURE

100% malted grain and genuine Italian provenance make this a refined lager to be savoured

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flavours

BIRRA MORENA

Birra Morena offers a genuinely premium Italian lager alternative to the UK consumer. A 100% pure malt lager brewed from super aromatic Saaz-Saaz hops with resolute barley notes, it is a beer of real character for the most demanding palates and casual drinkers alike.

Morena’s warm golden colour, persistent foam and malt-heavy flavours lead to a robust flavour profile that is particularly rich for a lager. With the more intense tastes including vanilla and cloves, a Morena makes for an authentic Italian experience, whether served alone or paired with food.

  • Birra Morena is renowned for its rich but smooth malty taste
  • Available on draught in 30 and 50ltr kegs and (24) 330ml bottles

Contact the signature brands team

Whether you need general support or want a meeting about your establishment’s requirements, a local rep is always available.

Merchandise and pos

If you would like to request documents, posters or point of sale items including pint glasses and drip mats, get in touch

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Upcoming events

  London Olympia - 2nd & 3rd July

IN THE MARKETPLACE

The figures speak for themselves, CGA on premise measurement data for 16/17 shows Appleshed has 3 times the YoY sales growth than the average in the premier cider category.

Premium Lager Category
Birra Morena
Rates of sale increase
16% 53%
40% 88%
% of customers showing ROS increase YOY

Birra Morena Stockists

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